I make the complicated simple
When I was a little girl, I spent many days watching and helping my dad to design and build things. He made his own version of the ‘Mini’ car, his own 60s style furniture and he was really into building recumbent bikes. I was very aware of not just the aesthetics of design but the ergonomics and human implications of good design. This no doubt had an influence on my career path and is where my passion for user experience is founded.
Who am I?
My real name is Lisa Duddington and I’m co-founder of the top Manchester UX and Usability Agency keepitusable. We specialise in user experience design and usability testing. My passion is to rid the world of bad design!
I completed a degree in human-computer interaction then went on to complete a Masters degree in Human Factors and Ergonomics at Leeds university (qualifying in 2004) and i’ve been working in usability research and user experience design ever since. Although Keepitusable is based in Manchester we work with companies all over the world.
I have a wealth of experience with touch interface usability testing, user research and design, having started my career at Sony Ericsson working on smartphones before anyone knew what was a smartphone was! My background in ergonomics soon saw me moving into the lead hardware usability analyst role for touchscreen devices, which enabled me to collaborate with Sony Ericsson’s Industrial Designers and hardware engineers to design and build more usable products.
I now work on many different platforms for many types of clients. They can vary from standard computer software and websites, to factory machine user interfaces. If it needs a user interface, we can sure as hell design one people will find easy to use! And of course it’s not just about the design, but also about testing with real users. Planning, conducting research then working to improve designs are what I personally enjoy the most about creating a great user experience.
My skills: User research, Usability testing, User Experience Design, Information Architecture, Personas, User Journeys, Wireframes, Interactive low-fi prototypes, Expert usability/ux reviews, Eye tracking, Any type of user interface design or evaluation, Benchmarking, Competitor analysis, Hardware product ergonomics plus lots more!
If you would like to discuss how incorporating usability will help your business or if you just have a general question you would like to ask then send me a message Alternatively visit my website Keepitusable.com where you can find more information about user experience and how it can help your business.