• Improving your research validity

    Research validity is incredibly important, without it you risk biasing and even invalidating your research efforts. Good validity = good research What is research validity? Validity refers to the quality of research. In short, the rigor or trustworthiness. Joppe (2000) provides the following explanation of validity: “Validity determines whether the research truly measures that which… Continue Reading

  • Don’t use one way mirrors for ux research

    Do you use one way mirror labs? Do you value research that gets you the best results? Then you might want to re-consider using one way mirrors. Here’s why… Talking to users is fascinating! It’s something I still love doing despite having conducted thousands of them over the last 10 years. When it comes to… Continue Reading

  • Never use the word ‘Test’

    When I first started life as a user researcher, it was commonplace (and it it still is) to refer to research as user testing or usability testing. I soon observed that when you use the word ‘test’ it: a) Implies that you’re testing the end user (which is wrong, you’re testing the interface, you’re understanding of… Continue Reading

  • Interview with Whirlpool’s UX Manager

    In my spare time I love baking (I love eating cakes), I run a local baking club and I absolutely love KitchenAid products. I love the industrial user-centred design and the attention to ease of use. So, for the Keep It Usable blog this month, I decided to interview my friend Brandon Satanek who is… Continue Reading

  • How to make dogs drive cars and users click buttons

    My latest post on Keepitusable about behaviour is now live and it’s a good one! I explain the importance of understanding, researching, analysing and changing behaviour. Using BJ Fogg’s behaviour model I look at what contributes to a desired behaviour occurring or failing and how we can turn a user into a buyer through analysing the… Continue Reading