• Improving your research validity

    Research validity is incredibly important, without it you risk biasing and even invalidating your research efforts. Good validity = good research What is research validity? Validity refers to the quality of research. In short, the rigor or trustworthiness. Joppe (2000) provides the following explanation of validity: “Validity determines whether the research truly measures that which… Continue Reading

  • Don’t use one way mirrors for ux research

    Do you use one way mirror labs? Do you value research that gets you the best results? Then you might want to re-consider using one way mirrors. Here’s why… Talking to users is fascinating! It’s something I still love doing despite having conducted thousands of them over the last 10 years. When it comes to… Continue Reading

  • Never use the word ‘Test’

    When I first started life as a user researcher, it was commonplace (and it it still is) to refer to research as user testing or usability testing. I soon observed that when you use the word ‘test’ it: a) Implies that you’re testing the end user (which is wrong, you’re testing the interface, you’re understanding of… Continue Reading

  • Update, BBC Radio appearance and awards

    I’ve been super busy recently which you can probably tell by the infrequency of my posts. As a business, Keep It Usable, has grown phenomenally this year and we’ve been working day and night to make sure we do great work for every single one of our clients. We genuinely care about every business we… Continue Reading

  • Interview with Whirlpool’s UX Manager

    In my spare time I love baking (I love eating cakes), I run a local baking club and I absolutely love KitchenAid products. I love the industrial user-centred design and the attention to ease of use. So, for the Keep It Usable blog this month, I decided to interview my friend Brandon Satanek who is… Continue Reading

  • Featured in The Guardian

    What better way to start the year than a guest appearance in The Guardian! They seem to have cut the photo in a way that looks like my head’s been chopped off, so erm, just ignore that and read what I say instead :) Read the article and check out my chopped off head on… Continue Reading