• Which do you remember? Computers of the past

    Attending the Manchester Science Festival was incredible. Not only were there computers, mobiles and televisions from decades gone by, but they were all in full working condition, which meant I could re-live some of the highs (space invaders) and lows (error messages and recovery) of my first experiences with computers. Did you have any of these computers? Did… Continue Reading

  • Psychology of online shopping: Men vs Women

    Have you ever wondered if there’s a difference between how men and women shop online? What can you do to persuade each sex to buy from your website? This infographic by Minewhat showcases 18 strategies you can use to persuade both men and women to buy from you.

  • Google: Over 50% xmas enquiries will be mobile

    Yesterday at the London e-commerce expo, Google’s Martijn Bertisen, spoke about e-commerce trends for 2015. Mobile is set to be BIG business and this christmas, over 50% of christmas retail enquiries are likely to come from smartphones. 2015 will be: The year that mobile takes over. The year of wearables – watch out for Google… Continue Reading

  • Never use the word ‘Test’

    When I first started life as a user researcher, it was commonplace (and it it still is) to refer to research as user testing or usability testing. I soon observed that when you use the word ‘test’ it: a) Implies that you’re testing the end user (which is wrong, you’re testing the interface, you’re understanding of… Continue Reading

  • Update, BBC Radio appearance and awards

    I’ve been super busy recently which you can probably tell by the infrequency of my posts. As a business, Keep It Usable, has grown phenomenally this year and we’ve been working day and night to make sure we do great work for every single one of our clients. We genuinely care about every business we… Continue Reading

  • Interview with Whirlpool’s UX Manager

    In my spare time I love baking (I love eating cakes), I run a local baking club and I absolutely love KitchenAid products. I love the industrial user-centred design and the attention to ease of use. So, for the Keep It Usable blog this month, I decided to interview my friend Brandon Satanek who is… Continue Reading