Featured in The Guardian
Posted: January 11, 2013 Filed under: Usability, UX (User Experience) | Tags: guardian, keepitusable, the guardian, Usability, usability agency, ux, ux agency Leave a comment »
What better way to start the year than a guest appearance in The Guardian!
They seem to have cut the photo in a way that looks like my head’s been chopped off, so erm, just ignore that and read what I say instead 
Read the article and check out my chopped off head on the guardian.co.uk >>>
How to make dogs drive cars and users click buttons
Posted: December 12, 2012 Filed under: Psychology, Research, UX (User Experience) | Tags: behaviour model, BJ Fogg, how to make people buy online, psychological buying process, turn users into buyers, user buying process Leave a comment »My latest post on Keepitusable about behaviour is now live and it’s a good one!
I explain the importance of understanding, researching, analysing and changing behaviour. Using BJ Fogg’s behaviour model I look at what contributes to a desired behaviour occurring or failing and how we can turn a user into a buyer through analysing the psychological buying process pyramid.
Here’s an extract from the article:
“Who would have thought that dogs could be taught to drive cars or that double the amount of users would click a button just through a simple design tweak.
Behaviour is fascinating. Not only can we research, analyse and understand behaviour, it is possible to then actively and deliberately change it. It isn’t easy or quick but if you get it right the results can be incredible. But human behaviour has deep, complex motivations and meanings which is why it’s vitally important to have at least one person involved in your project who has a solid background in psychology.
A good starting point for understanding behaviour is the work of BJ Fogg. His behaviour model states that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behaviour does not occur, it means that at least one of these key elements is missing….”
Motorola announces the HC1, Headset computing.
Posted: November 15, 2012 Filed under: Accessibility, Design, Usability, UX (User Experience) | Tags: ergonomic, hands free, hc1, head gesture, head set computer, headset computing, kopin, mobile computing, motorola, Usability, user experience, ux, voice control Leave a comment »Information Architecture (IA)
Posted: October 26, 2012 Filed under: Design, Research, UI, Usability, UX (User Experience), Web | Tags: card sort, card sorting, content structure, IA, Information Architecture, site map, software, Usability, user experience, user research, user testing, ux, website 3 Comments »Have you ever been to a website specifically to look for something and no matter how hard you look you just can’t find it? Most people will give up within a few seconds, hit the back button and go to a competitor. This is why your Information architecture is incredibly important – get it right and you will keep more people within your site, lowering your bounce rate and improving your conversion.
What is information architecture?
In simple terms, it’s about structuring your content to feel intuitive and logical to the end user.
An example of how not to do it
Tesco Direct have placed Halloween items within the heading ‘Christmas’ on the navigation bar. Users will struggle to find this as it makes no logical sense – halloween and christmas are completely separate occasions.
If a visitor to your website has the intention of browsing halloween things, they will already have expectations of where halloween things will be. Your aim is to try to understand their expectations of where they’ll find halloween related products. Only when you understand this, can you position it in the optimal place.
Card Sorting to create intuitive IA
One of the methods I employ to help create intuitive Information Architecture is Card Sorting. It’s an activity carried out with users (i.e. your target audience) using labelled cards to group and organise pages of content. Users categorise the pages in the way that makes sense to them and they can use existing grouping or create their own. What this enables us to do is to see the structure of your site or software from the user’s point of view – we can see and understand their mental model.
Card sorting exercise in action:
If you’d like to understand more about how reviewing your IA can help your business or if you’re curious about card sorting please don’t hesitate to get in touch.
Organic Search Results and their Impact on Paid Search Ads
Posted: September 12, 2012 Filed under: Research, Web | Tags: ads, adverts, Google, organic search, paid search, seo 2 Comments »
Intelligent UX: Washing Machines
Posted: August 20, 2012 Filed under: UX (User Experience) | Tags: intelligent ux, products, technology, Usability, user experience, ux, washing machine, washing machines Leave a comment »UX Booth guest post: 5 Useful Lies to Tell User Research Participants
Posted: June 19, 2012 Filed under: Research, Usability | Tags: lies in research, usability testing, user experience, user research, user testing, ux booth Leave a comment »
Do you read UX Booth? If you’re interested in User Experience then bookmark it now! It’s been my favourite site for reading interesting and useful UX articles for a number of years now. As such, when I decided to write a guest post, they were my first choice. I decided to write about 5 little (white) lies that can be told during user research interviews to gain higher validity data.
I’ve conducted hundreds of research interviews and I’ve picked up a few useful techniques along the way to encourage the best out of the people I interview. This includes making them feel more at ease, increasing rappor, gaining trust and encouraging an open dialogue where it is ok to be 100% honest.
Active and passive deception has been used in research for a long time. In the past it was unfortunately used unethically and there are a lot of examples out there of how not to use deception. The Milgram experiment is one of the most known for the psychological and physical damage it caused.
Of course, all the lies I use and recommend are incredibly nice. They’re white lies and many UX researchers use some or even all of them. You don’t have to use any but they are a useful tool to have in your UX toolbox. Enjoy!
Read the article: 5 Useful Lies to Tell User Research Participants
