Did you read the letter from Groupon’s CEO about his leaving (or rather being fired from) the company? There was one paragraph that particularly stood out to me:
If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness – don’t waste the opportunity!
Start with the customer, base your decisions on evidence not intuition. Don’t just redesign your website, redesign it starting with the customer, do research into their lifestyle, their wants and needs from your product or service and how you can best meet those needs. Design the site and test then retest and retest again to get it spot on. Get it right the first time and in the long run you’ll save yourself the huge cost of rework and guesswork that results in lost customers and sales. Do it right, spend a bit more at the outset and reap the rewards.
37signals are most well known as the creators of Basecamp. I love their approach to business and highly recommend you buy their book Rework. It’s packed full of really useful business advice that’s incredibly down to earth and makes much more practical sense than any other business book I’ve read.
They’re now giving away free copies of their book, Getting Real: The smarter, faster, easier way to build a successful web application.
On Amazon this book currently retails at £15.89 for the paperback and £6.99 for the Kindle version, so I recommend you download your copy whilst it’s free!
I conducted a quick piece of research on the BBC Home page as part of an event called BBC Connected. Did you know it’s the third most visited home page? Yet only a very small percent of visitors actually use it? As our research discovered, most people bypass the page completely, preferring to use the navigation bar or a direct url (usually saved as a bookmark). Here, we share our findings and a few of our design proposals to improve the user experience of the BBC Home page, in particular under-served audience(s).
How do you use the BBC website? Do you ever look at or click on items on the home page? Have you used it more or less since the last redesign? I’d love to hear about your experience. Share your story using the comment box below.
Research by Keepitusable.com
I’ve put together a must-have list of 20 FREE eBooks that anyone who’s interested in improving their design, user experience, creativity and time management should read. Put together, the whole list is perfect for people looking to improve their user experience design, but individually the books can be applied to many disciplines. Have a look, i’m positive you’ll find at least 2 you just HAVE to download right now! Press the button below which will take you to the list of books. You can then choose which to download.
I’m not the type to boast (or ‘headwank’ as my ex-manager used to say!), indeed I left a local group recently as people were throwing their credentials around like a game of tennis to try and score points. I really can’t be doing with that, my passion is usability and design. However, I thought some of you may be interested to hear that I picked up the award for Entrepreneur of the month yesterday.
I’ve been working on several projects over the last 2 years. One I will hopefully be able to divulge the details of very soon! Another is keepitusable which I co-founded with my partner Ricardo in September last year. And more recently I setup catloves a fun site for people who want to enjoy browsing cute pics and vids of cats. Interestingly, I read in the telegraph yesterday that 1 in every 10 uk pets has a social network profile so I think catloves has got a good future ahead of it. People certainly love their animals!
Don’t worry I’ll be back to posting about usability very soon! In fact I started my next post yesterday, so be sure to pop by in the next few days!