• Don’t use one way mirrors for ux research

    Do you use one way mirror labs? Do you value research that gets you the best results? Then you might want to re-consider using one way mirrors. Here’s why… Talking to users is fascinating! It’s something I still love doing despite having conducted thousands of them over the last 10 years. When it comes to… Continue Reading

  • Never use the word ‘Test’

    When I first started life as a user researcher, it was commonplace (and it it still is) to refer to research as user testing or usability testing. I soon observed that when you use the word ‘test’ it: a) Implies that you’re testing the end user (which is wrong, you’re testing the interface, you’re understanding of… Continue Reading

  • Eye tracking – Should your website use it?

    This week I’ve been visiting local usability labs that have eye tracking capabilities as we will soon be offering this added value service to our clients. What is eye tracking? Eye tracking uses non-intrusive technology to track where the user’s eyes are looking. It is often used for usability testing websites, software, mobiles, adverts, even… Continue Reading