• Never use the word ‘Test’

    When I first started life as a user researcher, it was commonplace (and it it still is) to refer to research as user testing or usability testing. I soon observed that when you use┬áthe word ‘test’ it: a) Implies that you’re testing the end user (which is wrong, you’re testing the interface, you’re understanding of… Continue Reading

  • Eye tracking – Should your website use it?

    This week I’ve been visiting local usability labs that have eye tracking capabilities as we will soon be offering this added value service to our clients. What is eye tracking? Eye tracking uses non-intrusive technology to track where the user’s eyes are looking. It is often used for usability testing websites, software, mobiles, adverts, even… Continue Reading