• Improving your research validity

    Research validity is incredibly important, without it you risk biasing and even invalidating your research efforts. Good validity = good research What is research validity? Validity refers to the quality of research. In short, the rigor or trustworthiness. Joppe (2000) provides the following explanation of validity: “Validity determines whether the research truly measures that which… Continue Reading

  • Never use the word ‘Test’

    When I first started life as a user researcher, it was commonplace (and it it still is) to refer to research as user testing or usability testing. I soon observed that when you use the word ‘test’ it: a) Implies that you’re testing the end user (which is wrong, you’re testing the interface, you’re understanding of… Continue Reading

  • Information Architecture (IA)

    Have you ever been to a website specifically to look for something and no matter how hard you look you just can’t find it? Most people will give up within a few seconds, hit the back button and go to a competitor. This is why your Information architecture is incredibly important – get it right… Continue Reading

  • BBC Home page research and redesign

    I conducted a quick piece of research on the BBC Home page as part of an event called BBC Connected. Did you know it’s the third most visited home page? Yet only a very small percent of visitors actually use it? As our research discovered, most people bypass the page completely, preferring to use the… Continue Reading