• WINNER: Keep It Usable, Best online/digital business

    I’m very proud to announce that Keep It Usable have won the WIBA award for best online/digital business in the North West! WIBA stands for women in business awards and representing Keep It Usable was of course me! Lisa Duddington. I’m incredibly proud of Keep It Usable and everything we continue to achieve. Right from the beginning, huge brands were trusting… Continue Reading

  • Featured in the papers: Our award-winning health app

    If you were reading the MEN newspaper on Saturday, you’ll have spotted me in an article about the mobile health app, Clintouch. The app was designed by Keep It Usable, and recently won an innovation award as well as being the subject of a meeting hosted by David Cameron’s senior health policy advisor at 10 Downing Street,… Continue Reading

  • Addicted to user research

    I was recently invited to a business meal and as I found my place and settled down, I waited with happy anticipation for the others to arrive on my table. A quick look at the name cards told me that my direct table mates to my right and left were both males and judging from a quick… Continue Reading

  • Improving your research validity

    Research validity is incredibly important, without it you risk biasing and even invalidating your research efforts. Good validity = good research What is research validity? Validity refers to the quality of research. In short, the rigor or trustworthiness. Joppe (2000) provides the following explanation of validity: “Validity determines whether the research truly measures that which… Continue Reading

  • Don’t use one way mirrors for ux research

    Do you use one way mirror labs? Do you value research that gets you the best results? Then you might want to re-consider using one way mirrors. Here’s why… Talking to users is fascinating! It’s something I still love doing despite having conducted thousands of them over the last 10 years. When it comes to… Continue Reading

  • Which do you remember? Computers of the past

    Attending the Manchester Science Festival was incredible. Not only were there computers, mobiles and televisions from decades gone by, but they were all in full working condition, which meant I could re-live some of the highs (space invaders) and lows (error messages and recovery) of my first experiences with computers. Did you have any of these computers? Did… Continue Reading

  • Psychology of online shopping: Men vs Women

    Have you ever wondered if there’s a difference between how men and women shop online? What can you do to persuade each sex to buy from your website? This infographic by Minewhat showcases 18 strategies you can use to persuade both men and women to buy from you.