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Marie Ortega

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UX Expert. Author. Speaker.

Lisa Marie Ortega MSc BSc (hons). Founder of:

UX Agency: Keep It Usable

User recruitment: I Need Users

Research Lab: Home UX Lab

digital transformation – innovation – improved user experiences – increased revenue and conversion

For 20 years, I've worked as a UX specialist and digital psychologist with brands, to increase sales and improve customer experiences across all touch points, particularly digital.

This involves analysis, research, strategy, design and importantly, applied psychology. Is one of your digital platforms not performing well? I identify why and provide the solution.

Rest assured, I have vast experience in e-commerce, conversion, mobile UX, software, products, hardware through to in-store retail experiences.

Very highly qualified professional: MSc Human Factors and Ergonomics and BSc (Hons) Computing and Psychology. Recognised UX expert, regular speaker, workshops and host of UX Crunch Manchester.

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Good designers craft user experiences. They're able to guide and nudge user behaviour. When we design UI, we have logic, reasoning, evidence from testing, behavioural science and decades of experience of user testing and knowing what works. Every single UI element can be explained with solid reasoning and science. That is the difference with @keepitusable #BackedByScience . . . #behaviouraldesign #scientificdesign #logicaldesign #backedbyfacts #design #ux #psychology #nudge #behaviour #ui #uxui #designscience #uidesign #uxdesign #uxpsychology #userexperience #ucd #ergonomics #humanfactors #marketing #business #servicedesign #designtips #uxtips #learnux #learn

Did you know we make an incredible 35,000 decisions every single day? 226 of those are just about food! Decisions are made in the prefrontal cortex part of our brain, using system 1 and/or system 2. We're not consciously aware of most of our decisions - these are made via system 1. System 1 is unconscious, fast, associative, automatic and is responsible for everyday decisions like choosing where to sit at a table or answering 2+2. System 2 is effortful, slow, logical, conscious, deliberate and responsible for complex decisions like comparing and deciding on an expensive family holiday or answering a complex equation. Switching occurs between systems. The more complex a task is, the more likely people are to use system 2. #minibook #minibooks #ux #uxpsychology #psychology #behaviouralscience #neuroscience #uxdesign #uxd #designpsychology #science #badconference #uxcrunch #uxlondon #muxl #nux #learnux

I had the pleasure of meeting Richard Shotton recently. I've read his book The Choice Factory so I asked him to explain why behavioural science is so crucial to designing digital platforms 😉 . . . #thechoicefactory #behaviouralscience #digital #ux #uxdesign #uxpsychology #psychology #ucd #uxd #cx #richardshotton #choice #choicepsychology #behaviour

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