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Marie Ortega

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UX Expert. Author. Speaker.

Lisa Marie Ortega MSc BSc (hons). Founder of:

UX Agency: Keep It Usable

User recruitment: I Need Users 

Research Lab: Home UX Lab

digital transformation – innovation – improved user experiences – increased revenue and conversion

For 20 years, I've worked as a UX specialist and digital psychologist with brands, to increase sales and improve customer experiences across all touch points, particularly digital.

This involves analysis, research, strategy, design and importantly, applied psychology. Is one of your digital platforms not performing well? I identify why and provide the solution.

Rest assured, I have vast experience in e-commerce, conversion, mobile UX, software, products, hardware through to in-store retail experiences.

Very highly qualified professional: MSc Human Factors and Ergonomics and BSc (Hons) Computing and Psychology. Recognised UX expert, regular speaker, workshops and host of UX Crunch Manchester.

Instagram

Why is everyone going nuts for loo roll? What's with all the panic buying and stockpiling? I take a look at the Psychology behind why people are panic buying and explain why it's not as irrational as you may think... link in profile.
When I checked pet insurance for my cat on Moneysupermarket, these weren't the kind of questions I was expecting to answer. I even had to go back to double check I had pressed pet insurance! I've never heard of anyone taking legal action against a cat before (although mine does push my patience to the limit sometimes). And what's the relevance of whether he lives where alcohol is sold? I don't think cats like alcohol. I'm sure like most insurance forms that drive UXers bonkers, these questions need to be asked, but they are really odd! Can you imagine how confused the user feels reading these? They are surely only relevant to a tiny minority too. And as someone on linkedin pointed out, the information symbols look like chat icons. They're kind of hiding over there on the right - I didn't notice them.
Looking forward to giving a talk on the Psychology of Choice at UXPS in Berlin this evening! #ux #berlin #uxberlin #uxps #berlinux #uxpsychology #choice #decisionmaking #psychology #uxdesign #userexperience

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