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Marie Ortega

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UX Expert. Author. Speaker.

Lisa Marie Ortega MSc BSc (hons). Founder of:

UX Agency: Keep It Usable

User recruitment: I Need Users

Research Lab: Home UX Lab

digital transformation – innovation – improved user experiences – increased revenue and conversion

For 20 years, I've worked as a UX specialist and digital psychologist with brands, to increase sales and improve customer experiences across all touch points, particularly digital.

This involves analysis, research, strategy, design and importantly, applied psychology. Is one of your digital platforms not performing well? I identify why and provide the solution.

Rest assured, I have vast experience in e-commerce, conversion, mobile UX, software, products, hardware through to in-store retail experiences.

Very highly qualified professional: MSc Human Factors and Ergonomics and BSc (Hons) Computing and Psychology. Recognised UX expert, regular speaker, workshops and host of UX Crunch Manchester.

Instagram

Got up, got dressed, saw my current read and realised I'd dressed to match it! 🤣 I've got about a third of this book left. Very interesting. It's about offline buying, not online, but it's important to understand both as that's how consumers shop.

@keepitusable are giving away a FREE ticket to the amazing Behaviour And Design conference worth over £300! Where you can learn top tips on how to influence behaviour using Psychology and Science. Highly accredited speakers (including me!). I'll be talking about the psychology of choice. See @keepitusable 's latest post for how to enter 🥳

I ran two workshops in London yesterday on CX/UX research and doing it well. Here is one of the groups trying to guess where people looked as they used a landing page for a well known vacuum cleaner brand. This was based on an eye tracking study by @keepitusable Some things they guessed accurately, others were a surprise. People don't always use things as we expect. That's why analysing UX and how people use digital interfaces is so important.

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