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Marie Ortega

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UX Expert. Author. Speaker.

Lisa Marie Ortega MSc BSc (hons). Founder of:

UX Agency: Keep It Usable

User recruitment: I Need Users

Research Lab: Home UX Lab

digital transformation – innovation – improved user experiences – increased revenue and conversion

For 20 years, I've worked as a UX specialist and digital psychologist with brands, to increase sales and improve customer experiences across all touch points, particularly digital.

This involves analysis, research, strategy, design and importantly, applied psychology. Is one of your digital platforms not performing well? I identify why and provide the solution.

Rest assured, I have vast experience in e-commerce, conversion, mobile UX, software, products, hardware through to in-store retail experiences.

Very highly qualified professional: MSc Human Factors and Ergonomics and BSc (Hons) Computing and Psychology. Recognised UX expert, regular speaker, workshops and host of UX Crunch Manchester.

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NEW BLOG POST because today is Global Accessibility Awareness Day! Is it really that important? Find out at keepitusable.com/blog . . . #gaad #Accessibility #inclusivedesign #uxdesign #aux #ux #ucd #disability #disabilities #accessibilityday #uxd #uxui #usability #keepitusable #blog #new #readability #usable #pink #users #research #design #productdesign #web #ecommerce #apps #digital #sales #business

Is Accessibility important? Is it worth the investment? Accessibility was our topic for speakers from the BBC, Anaplan and AbilityNet at UX Crunch Mcr. Why is it important? Because accessible users make up a much bigger proportion of your users than you think and only 3 in 10 websites are accessible (there’s an opportunity for you right there!). Accessibility is not just disabilities. It can include older people, people who wear glasses, eye conditions, dyslexia, reading writing difficulties, and lots more. What did our speakers recommend? BBC (Emma Pratt Richens) - Put people first - Use familiarity - Give control - Offer choice - Add value AbilityNet (Abi James) - Create an accessible colour palette and pattern library - Include accessibility in your requirements for interactive elements - Consider now discoverability and affordances will be experienced through different modes and senses - Include disabled people in your user research (if you need user research, get in touch with @keepitusable) - Ensure projects set clear responsibilities and expectations for accessibility as well as champions Anaplan (Mark Boyes-Smith) - Identify ways you can brig accessibility discussions in line with UX - Get to know your users, their impairments, their environments - Build personas so that everyone can understand your users - Create a single source of truth for colour palettes, typography, layouts, interaction states and affordance patters. Keep It Usable would also add: - Include accessible users in the design-research process so you walk in their shoes - Test your designs in the user’s environment (at-home ethnographic user testing) - Test your designs with the user’s own technology rather than using a lab with an unfamiliar setup - If you don’t have any budget to test with users use tools that are openly available (screen readers, Sketch plug-in, impairment glasses, etc) It’s Global Accessibility Awareness Day tomorrow (Thursday), so here are a couple of challenges for you: - Use your website with only your keyboard. Can you do it? - Imagine you have poor eyesight and zoom into your site. How does it look? - Try using a screen reader. What is the experience like?

Really interesting panel discussion on health tech businesses by Push Doctor and Dr Fertility today at Tech North. Great to see northern businesses doing so well in this space! Lucy is spot on with the need to normalise fertility issues and infertility. Why is it such a taboo? . . . #tsn19 #tns19 #technorth #tech #manchester #technorthshow #pushdoctor #pushdr #drfertility #normaliseinfertility #infertility #doctor #healthtech #innovation #app #mobile #ux #digital #manchesterdigital #prolificnorth #events #eventcity #manchestertechscene #businessgrowth

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