Did you read the letter from Groupon’s CEO about his leaving (or rather being fired from) the company? There was one paragraph that particularly stood out to me:
If there’s one piece of wisdom that this simple pilgrim would like to impart upon you: have the courage to start with the customer. My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers. This leadership change gives you some breathing room to break bad habits and deliver sustainable customer happiness – don’t waste the opportunity!
Start with the customer, base your decisions on evidence not intuition. Don’t just redesign your website, redesign it starting with the customer, do research into their lifestyle, their wants and needs from your product or service and how you can best meet those needs. Design the site and test then retest and retest again to get it spot on. Get it right the first time and in the long run you’ll save yourself the huge cost of rework and guesswork that results in lost customers and sales. Do it right, spend a bit more at the outset and reap the rewards.