In the UK, more than half of voice assisted owners increased their usage (voxly).
In south Korea, the number of conversations people are having with voice assistants has increased by nearly 40% (mediatel).
In the US, 36% of smart speaker owners are listening to more music, entertainment and information and this is higher for 18-34 year olds (52%) (smart audio).
Connected TV during lockdown
When people stay at home because of disruptive events, their media consumption increases by nearly 60% (Nielsen data analysis, Variety)
BBC iplayer viewer numbers have increased by 61% year on year (BBC)
In the UK, there has been an estimated 4.6 million signups to subscription video on demand (SVOD) services (The Guardian)
The future
Growth of voice is expected to increase up to an estimated 8 billion digital voice assistants in use by 2023 (Juniper research)
Connected TV is estimated to increase by 82% by 2023 (The Drum, Innovid)Â
Yesterday at the London e-commerce expo, Google’s Martijn Bertisen, spoke about e-commerce trends for 2015. Mobile is set to be BIG business and this christmas, over 50% of christmas retail enquiries are likely to come from smartphones. 2015 will be: The year that mobile takes over. The year of wearables – watch out for Google Glass. We’ll see this coming into the retail experience. Martijn said:
If there’s one message I wanted everybody to take away, it’s that what is increasingly enabling e-commerce is mobile devices. We’ve shifted from the desktop era into the mobile era and it’s still being underestimated… it’s where consumer behaviour is.
