Introducing MediaCityUX.com

Hi everyone! How are you doing?

This is just a quick post to tell you about the launch of our new site MediaCityUX.com

As I’m sure you already know, I run three UX businesses:

Keep It Usable: Human-driven research and design. Award-winning user experiences, service design and innovation based on Psychology, Science and Behavioural insights. You’ll often see us speaking at events and educating about how Psychology can be used to change behaviour in digital experiences and persuade people to buy online!

Our work has been showcased at 10 Downing Street, won awards and featured on BBC’s Horizon. We’ve also appeared on BBC Breakfast, radio and at events, sharing our expertise.

Home UX Lab: Pioneering homely style research lab, combining the benefits (validity) of ethnographic research with the rigour of a lab. Home lab has been the inspiration for multiple home style labs since we invented it.

I Need Users: The only participant recruitment agency run by UX experts. Shorter lead times, last minute recruitment options, extra screening processes, better quality users and less dropouts. Worldwide user recruitment.

They’re all based at Media City here in the UK, although we work worldwide for global clients. So, we created MediaCityUX.com for you to easily find UX services when you need them. Whether that’s a full design project or research piece by Keep It Usable, needing to rent a lab in the UK (Manchester) or needing participants for your own research.

Bookmark it.

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Smyths: Increasing conversion through user research

(Scroll down to watch the video)

I’ve had a fantastic time this week working with Smyths Toys to improve their future e-commerce website.

As part of improving your customer experience and online conversion, it’s crucial to involve user research / user testing. If you’re job title includes the two letters ‘U’ and ‘X’ but you’re not including real life users in the design process, then you’re kidding yourself, you are not a UX designer, you’re just a designer. But don’t worry, you don’t need to do the research yourself, it might be another member of your team or even an external agency, but it’s so crucial to your understanding of your customers, how they think and how they behave that without research, it’s unlikely the experiences you design will be as successful because the more you get to know your users, the better fit your designs have to their needs and the more you’ll be able to influence their behaviour.

Smyths Toys have been working to improve their e-commerce website, particularly their mobile experience. They recognise the importance of listening to their customers, watching how they interact with their website and making design changes to be more in line with customer needs in the online environment. Of course, they’re aware that the more they do this, the more customers will enjoy using their site, they’ll be more likely to transact with them as opposed to a competitor, they’re likely to increase their basket size, return to buy again in the future, recommend the website to friends and family and shop in-store.

 

Here’s what the team had to say:

It’s important for us to get feedback from test candidates to see if we’re on the right track and we certainly spotted some things that we need to work on in the future and the team here helped us to identify those little issues and gave good recommendations on how to improve those for the future. And that’s what we’re going to do now… go back home, work on it and come back to do another session to evaluate that we’ve done the right changes.

 

Companies used in this research:

UX agency for UK research: Keep It Usable

User recruitment: INeedUsers.com

UX Lab: HomeUXLab.com