As someone who has worked both client and agency side, I can tell you that I’ve found it very difficult finding good participant / user recruitment agencies. The country where I’ve had the most issues has been the UK and I believe this may be because of the recent explosion and in cases exploitation of ‘UX’. Companies who traditionally recruit participants for market research, have added UX, usability testing, user research recruitment to their list of services without making any changes to how they approach the recruitment.
My nightmare experience…
One experience that I remember very well (because the recruitment was an absolute nightmare!) was a project that my agency Keep It Usable was conducting for a global retailer. This was several years ago, when we used specialist recruitment agencies to find our participants for us. We had done everything for them to prep, including writing the screener, so all they had to do was promote it and screen people to find our users. It was a very niche user group (roughly about 3% of the population) so we made sure to give them plenty of time to recruit (about 5 weeks) and they were certain there would be no issues.
You can probably guess what happened next… with one week to go they told me they had found it impossible to recruit even one person for me! One week! With such a niche user group and only a week to go, no other agency would take the recruitment so we had no other option but to bite the bullet and pull out all the stops to try and recruit users ourselves. We did it! It wasn’t easy but we managed to do in one week what an experienced recruitment agency couldn’t do at all.
I guess this was the starting point for me in not trusting participant recruitment agencies. I’m very conscientious about the work we do (in fact in my school reports the word conscientious cropped up all the time), and the reputation of our work was potentially at risk if this happened again.
4 weeks notice…. really???
Another problem I had with agencies was that they needed at least 4 weeks notice which is just ridiculous in the world of UX. 4 weeks notice is a real luxury that us UXers just don’t have.
We’re iterative! We’re lean! We do things fast!
Not being afraid to innovate and pioneer, we decided that if no one did UX recruitment up to our standards and the needs of us as UXers, then we’d just go ahead and create an agency that did! We’ve been testing and refining our recruitment methods over the past 2 years and after many happy clients, we’re now opening up the best user recruitment experience to you too.
Welcome to I Need Users
I hope you like the name 🙂 I Need Users is a specialist user recruitment agency for UX research. Founded by and run by UX experts, who totally understand your needs and the research you do.
Bonus….there’s a loyalty scheme too!
Why shouldn’t you be rewarded for your investment into improving user experiences? My original motivation for getting into UX was to make the world an easier, less frustrating place to live in through our everyday interactions. So, to encourage you to invest in your UX and improve your experiences (as well as of course your conversion), every time you buy user recruitment through I Need Users, you’ll receive loyalty points that can be swapped for fantastic rewards!
I’d love to hear about your experiences – have you had any nightmare user recruitment experiences?
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